digital

  • How to Create Functional SOPs (That Your Employees Actually Use)

    by Shopify API

    Everybody tells you to make SOPs as an agency owner. It’s the only way to grow, right?

  • The Building Blocks Of An Awesome Content Marketing Strategy

    by Shopify API

    Businesses have been boring people with their sales copy since the stock photo was invented. Probably longer.

    Which is fine. There is a place for that. Keep your brochures. Keep your 45-minute PowerPoint presentation. Explain to me every aspect of your product or service… your mission statement, history, every feature and benefit, that picture of your founder with his arms folded.

  • HOW TO SOUND LIKE A HUMAN IN YOUR COPY (AND SELL MORE!)

    by Shopify API

    Content marketing has become an essential primary focus for companies. It helps them develop and deliver practical, consistent, relevant content to attract and maintain a specific audience.

    But, before you can realize the advantages of content marketing, you must understand how it works. Sadly, that can’t be explained in a couple of sentences.